Understand the process of self-branding and self-promotion

Creating and communicating a strong personal brand essentially follows a 4-step process. In the first three steps you spend time on crafting the story around your personal brand and you work on building confidence for it. The fourth step finally is about getting your message across in an authentic and convincing way. The following chart gives you a good overview of the four steps, for more details download the overview in the resources section below. 

Self-branding and self-promotion are not blunt marketing instruments but the art of being and portraying yourself – at your best.